A Real-Time CDP Business Practitioner must send data to destinations. Under company policy, only datasets containing indirectly identifiable data may be shared.
Dataset #1: Label = l1 -
Dataset #2: Label = l2 -
Dataset #3: Label = l2 -
Dataset #4: Label = l1 -
Which of the displayed datasets can be shared?
ADataset #1 and Dataset #3
BDataset #1 and Dataset #4
CDataset #2 and Dataset #3
0
Community Discussion
No comments yet. Be the first to start the discussion!
An Adobe Real-Time CDP Business Practitioner needs to forward raw website events to an analytics destination in real time, instead of sending a segment that uses a cookie identifier.
Which destination type should the practitioner use?
AStreaming Profile Export Destination
BConnection
CExtension
0
Community Discussion
No comments yet. Be the first to start the discussion!
An entertainment company that is an Adobe Real-Time CDP customer wants to contact subscribers on the anniversary of their subscription date. The objective is to send an upsell offer that increases subscription benefits by creating a segment and activating it to its email service provider.
Which event-recency type should be used to evaluate new users into this segment each day once they reach 365 days from their first subscription?
AThis year
BRolling Range
CCustom date
DWithin (+/-)
0
Community Discussion
No comments yet. Be the first to start the discussion!
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
Save question
0
Community Discussion
No comments yet. Be the first to start the discussion!
A retailer has implemented Adobe Real-Time CDP and can combine in-store purchase data with purchase data from its website, using a phone number as the primary key. The retailer’s primary business goal this year is to acquire new customers. Its primary KPI is return-on-ad-spend (ROAS).
For which use case could segmentation fulfill the business goal?
ACross-sell/Upsell
BSuppression
CCustomer Re-engagement
An Adobe Real-Time CDP Business Practitioner gets a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign that goes live tomorrow. The segments will primarily use batch datasets, which will not be evaluated for 24 hours.
How can the practitioner accelerate the segment evaluation process for these segments?
AEvaluate the segment on-demand using the Segment Service API
BEvaluate the segment on-demand using the Segment Query Service
CEvaluate the segment on-demand using the Experience Cloud Edge
A Real-Time CDP Business Practitioner has a client that wants to target audiences across Facebook.
To send segments to this social destination, which first two steps should they take?
Choose two
ACheck Facebook account prerequisites
BConfirm use cases for journey optimization
CConnect to the destination
DExport segment to destination
An Adobe Real-Time CDP Business Practitioner needs to create a segment of users who purchased an item within the last 90 days and then bought another item 5 days later.
What type of segmentation can be used?
AFrequency Segmentation
BRecency Segmentation
CSequential Segmentation
A Real-Time CDP Business Practitioner needs to enable scheduled evaluation for an organization’s segments.
How should the segments be toggled on?
AAdd all segments to a destination
BCreate a scheduled segment
CAdd all segments to schedule
A Real-Time Business Practitioner needs to export a customer’s email address and associated attributes to an SFTP connection.
Which destination type is recommended for this scenario?
AStreaming profile export
BFile based destinations
CStreaming segment export
An Adobe Real-Time CDP customer is currently seeing a low match rate with the Google DV360 connection when sharing cookie-based website-retargeting audiences, because users visit the website through Safari.
The customer has a 70% authentication rate on the website, with users logging in using an email address.
What could an Adobe Real-Time CDP business practitioner recommend to increase the reach of the customer’s website-retargeting audiences with Google?
AOnly send users who have visited the website using another browser (e.g., Chrome)
BShare the segment using the Google Customer Match connection using hashed email addresses as the target identity
CShare the segment using the Google Customer Match connection using ECID as the target identity
A Real-Time CDP Business Practitioner needs to target audiences on LinkedIn.
To target LinkedIn profiles, which three identities must be used to support that targeting?
AHashed emails, phone number, GAID
BHashed emails, IDFA, GAID
CIDFA, GAID, MID
An Adobe Real-Time CDP Business Practitioner needs to create a batch segment of users for a financial-services client who opened an account during the last rolling 30 days. The analytics team requires an updated segment count before a campaign launch.
What must the practitioner do to accomplish this task?
ARe-create the segment
BStreaming segment
CSegment job
A Real-Time CDP Business Practitioner needs to create a new segment of California residents.
Which field group tile should they drag onto the segment builder canvas?
AAudiences
BEvents
CAttributes
A Real-Time CDP Business Practitioner is working with a client and must process a privacy-service request for access or deletion.
What must the Real-Time CDP Business Practitioner include in that request?
ASegment and namespace
BIdentity and segment
CIdentity and namespace
DLast name and segment
A Real-time CDP Business Practitioner is applying data labels in accordance with DULE labeling.
At which level should the business practitioner apply labels so they propagate to selected datasets and fields?
ADataset
BTable
CConnection
DSchema
An Adobe Real-Time CDP Business Practitioner must exclude specific opt-out events from every segment used for a company’s off-site targeting, as required by a data-governance policy enforcer.
Which type of data-usage label should be applied to this data?
AIdentity
BSensitive
CContract
A Real-Time CDP Business Practitioner needs to make Privacy Service requests for Experience Cloud applications.
Which two categories of applications can they use?
Choose two
AOn-prem applications
BSelf-serve applications
CReal-time applications
DApplications integrated with Privacy Service
A Real-Time CDP Business Practitioner is working with a client whose platforms are not complying with data-compliance measures.
Which two must the practitioner use to enforce data governance when activating segments to platform destinations?
Choose two
ADestination labels
BData enforcement rules
CData usage policies
DMarketing action
A Data Steward was recently brought on to ensure data governance for a large insurance company.
Which two roles are part of the steward’s primary job assignment?
Choose two
AUse data to design new customer experiences.
BCreating data policies and applying them to datasets and fields.
CCreating batch integrations and data schemas.
DReviewing data, datasets, and data samples to apply and manage metadata usage labeling.
Which two standard widgets are offered in a Real-time CDP Profiles overview dashboard?
Choose two
AProfiles added
BProfile source
CIdentity graph
DIdentity overlap
A Real-Time CDP Business Practitioner is handling a case in which activating a segment to an email-targeting destination violates a data governance policy because it uses a data field from a dataset labeled as C4.
Which two recommended resolutions maintain the existing data governance policy?
Choose two
ARemove or modify data usage policy
BModify segment attribute or merge policy
CRemove segment from destination
DRemove or modify labels of the dataset
A Data Steward has been asked to create a Data Governance framework.
Which two items must the steward consider when setting it up in AEP?
Choose two
APolicies
BCommunication
CLabels
DPermissions
A retailer deploys Adobe Real-Time CDP and can merge in-store purchase data with purchase data from its website, using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and produce CPA uplift?
Community Discussion