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Log In / Sign UpA data steward is working with a client who has provided geographic data.
Which labeling option is appropriate to categorize this type of data?
A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.
Dataset #1: Label = l1 -
Dataset #2: Label = l2 -
Dataset #3: Label = l2 -
Dataset #4: Label = l1 -
Which datasets shown can be shared?
Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the UI?
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.
Which type of destination should the practitioner use?
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer’s primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook.
To send segments to this social destination, what are the first two steps they should take? (Choose two.)
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization’s segments.
How should the segments be toggled on?