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A data steward is working with a client who has provided geographic data.
Which labeling option is appropriate to categorize this type of data?
A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.
Dataset #1: Label = l1 -
Dataset #2: Label = l2 -
Dataset #3: Label = l2 -
Dataset #4: Label = l1 -
Which datasets shown can be shared?
Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the UI?
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.
Which type of destination should the practitioner use?
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
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A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer’s primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook.
To send segments to this social destination, what are the first two steps they should take? (Choose two.)
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization’s segments.
How should the segments be toggled on?
A Real-Time Business Practitioner has to export a customer’s email address and corresponding attributes to a SFTP connection.
Which destination type is recommended in this scenario?
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?
A Real-Time CDP Business Practitioner wants to target audiences on LinkedIn.
In order to target LinkedIn profiles, what three identities must be used to support this targeting?
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened an account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?
A Real-Time CDP Business Practitioner has to create a new segment of California residents.
What field group tile should they drag onto the segment builder canvas?
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?
A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level should the business practitioner apply labels to propagate to chosen datasets and fields?
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications.
Which two categories of applications can they use? (Choose two.)
A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures.
Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)
A Data Steward was recently hired to ensure data governance for a large insurance company.
Which two roles will be part of their main job assignment? (Choose two.)
Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)
A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)
A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)