QuestionQ13

Segmentation and audiences

A Real-Time CDP Business Practitioner needs to target audiences on LinkedIn.

To target LinkedIn profiles, which three identities must be used to support that targeting?

  • A Hashed emails, phone number, GAID
  • B Hashed emails, IDFA, GAID
  • C IDFA, GAID, MID
Explanation

The LinkedIn Matched Audiences identity set used by the referenced Real-Time CDP integration consists of SHA-256 hashed email addresses, IDFA, and GAID. Phone numbers and MID are not included in that three-identity set. Current Adobe documentation notes that IDFA mapping was discontinued in September 2025, so this reflects the earlier integration specification.

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