AD0-E602: Adobe Real-Time CDP Business Practitioner Professional

By Adobe · Question Mode

QuestionQ12

Data model and identity

An Adobe Real-Time CDP customer is currently seeing a low match rate with the Google DV360 connection when sharing cookie-based website-retargeting audiences, because users visit the website through Safari.

The customer has a 70% authentication rate on the website, with users logging in using an email address.

What could an Adobe Real-Time CDP business practitioner recommend to increase the reach of the customer’s website-retargeting audiences with Google?

Explanation

Google Customer Match + Display & Video 360 supports first-party email identities and requires personally identifiable information to be sent as hashed identifiers. Using logged-in users’ hashed email addresses enables matching to Google accounts, increasing addressable reach when Safari limits cookie-based retargeting. Adobe documents Email_LC_SHA256 as the target identity for email activation; ECID is not the Customer Match email target identity.

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