QuestionQ18

Governance and privacy

An Adobe Real-Time CDP Business Practitioner must exclude specific opt-out events from every segment used for a company’s off-site targeting, as required by a data-governance policy enforcer.

Which type of data-usage label should be applied to this data?

  • A Identity
  • B Sensitive
  • C Contract
Explanation

Contract (C) labels categorize data subject to contractual obligations or organizational data-governance policies. Adobe’s C labels include restrictions that prohibit targeting content or ads across sites, which applies to data that must be excluded from off-site targeting.

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