AD0-E602: Adobe Real-Time CDP Business Practitioner Professional

By Adobe · Question Mode

QuestionQ25

Segmentation and audiences

A retailer deploys Adobe Real-Time CDP and can merge in-store purchase data with purchase data from its website, using a phone number as the primary key.

Which two data segments targeted in paid campaigns will become more accurate and produce CPA uplift?

Choose two
Explanation

Unified identities consolidate purchase events from stores and the website into one customer profile. Purchase-recency and purchase-frequency segments therefore use the complete cross-channel transaction history, improving targeting accuracy and reducing wasted paid-media spend. Adobe Identity Service is designed to bridge identities across systems and give Real-Time Customer Profile a complete view of each customer’s interactions.

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