AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ25

Segmentation and audiences

A retailer deploys Adobe Real-Time CDP and can merge in-store purchase data with purchase data from its website, using a phone number as the primary key.

Which two data segments targeted in paid campaigns will become more accurate and produce CPA uplift?

Choose two
  • A In-store Purchasers
  • B Past Purchase >30 Days
  • C Frequent Purchasers
  • D Desktop browsers
Explanation

Unified identities consolidate purchase events from stores and the website into one customer profile. Purchase-recency and purchase-frequency segments therefore use the complete cross-channel transaction history, improving targeting accuracy and reducing wasted paid-media spend. Adobe Identity Service is designed to bridge identities across systems and give Real-Time Customer Profile a complete view of each customer’s interactions.

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