AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ26

Activation and destinations

A financial services company using Adobe Real-Time CDP can combine data sources from its branches and online tools in real time to create a unified segment of recent account openers.

Which two strategic use cases should the financial services company consider when activating this new segment?

Choose two
  • A Include segment as a seed for lookalike modelling high LTV
  • B Personalize their website to serve a message upselling account openers with an exclusive savings account offer
  • C Target recent account openers with paid media campaigns advertising check order renewals
  • D Reach new segment with an email campaign reminding openers to set up recurring deposits
Explanation

Recent account openers are in an onboarding stage, making timely cross-sell offers, such as an exclusive savings account, and engagement reminders, such as setting up recurring deposits, relevant activation strategies. Adobe Real-Time CDP supports activating unified audiences for personalized experiences across channels, including on-site personalization and email.

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