A Real-Time CDP customer wants to share a customer segment across marketing channels by using the personalEmail.address identity namespace.
personalEmail.address
For which destinations must these email addresses be converted to SHA256 format as the target identity?
LinkedIn Matched Audiences, Google Customer Match, and Facebook use email_lc_sha256 as the email target identity. When a plain email identity is the source, Experience Platform can hash it during activation so that the destination receives the required SHA-256 email identifier. Salesforce Marketing Cloud and Amazon S3 can use email data without this specific hashed target-identity mapping requirement.
email_lc_sha256
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