AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ27

Activation and destinations

A Real-Time CDP customer wants to share a customer segment across marketing channels by using the personalEmail.address identity namespace.

For which destinations must these email addresses be converted to SHA256 format as the target identity?

  • A LinkedIn Matched Audiences connectionGoogle Customer Match connectionFacebook connection
  • B Amazon S3 connection -Salesforce Marketing Cloud connectionFacebook connection
  • C Salesforce Marketing Cloud connectionLinkedIn Matched Audiences connectionGoogle Customer Match connection
Explanation

LinkedIn Matched Audiences, Google Customer Match, and Facebook use email_lc_sha256 as the email target identity. When a plain email identity is the source, Experience Platform can hash it during activation so that the destination receives the required SHA-256 email identifier. Salesforce Marketing Cloud and Amazon S3 can use email data without this specific hashed target-identity mapping requirement.

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