QuestionQ4

Activation and destinations

An Adobe Real-Time CDP Business Practitioner needs to forward raw website events to an analytics destination in real time, instead of sending a segment that uses a cookie identifier.

Which destination type should the practitioner use?

  • A Streaming Profile Export Destination
  • B Connection
  • C Extension
Explanation

Adobe tag extensions support forwarding raw website or mobile-app event data directly to analytics destinations in real time. Profile-export and connection destinations are intended for activating profiles or audiences after profile processing and segmentation, not for forwarding raw website events.

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