QuestionQ9

Segmentation and audiences

An Adobe Real-Time CDP Business Practitioner needs to create a segment of users who purchased an item within the last 90 days and then bought another item 5 days later.

What type of segmentation can be used?

  • A Frequency Segmentation
  • B Recency Segmentation
  • C Sequential Segmentation
Explanation

Sequential segmentation defines audiences from events that occur in a required order and can constrain the timing between those events. It therefore supports a purchase followed by another purchase 5 days later, with the initial purchase occurring in the last 90 days.

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