QuestionQ8

Activation and destinations

A Real-Time CDP Business Practitioner has a client that wants to target audiences across Facebook.

To send segments to this social destination, which first two steps should they take?

Choose two
  • A Check Facebook account prerequisites
  • B Confirm use cases for journey optimization
  • C Connect to the destination
  • D Export segment to destination
Explanation

Meta (Facebook) activation requires prerequisite account conditions, including an ad account associated with Meta Business Manager, accepted Custom Audience Terms, and appropriate account permissions. After those prerequisites are met, an external activation target/destination is created with the required authentication and configuration before a segment can be activated or exported.

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