AD0-E602: Adobe Real-Time CDP Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ6

Segmentation and audiences

A retailer has implemented Adobe Real-Time CDP and can combine in-store purchase data with purchase data from its website, using a phone number as the primary key. The retailer’s primary business goal this year is to acquire new customers. Its primary KPI is return-on-ad-spend (ROAS).

For which use case could segmentation fulfill the business goal?

  • A Cross-sell/Upsell
  • B Suppression
  • C Customer Re-engagement
Explanation

Suppression segments identify existing customers and recent purchasers so they can be excluded from acquisition advertising. Excluding known customers prevents wasted media spend, focuses budget on net-new prospects, and improves return on ad spend. Adobe documents customer suppression for acquisition campaigns as a way to reduce wasted paid-media spend and improve acquisition efficiency.

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