AD0-E602: Adobe Real-Time CDP Business Practitioner Professional

By Adobe · Question Mode

QuestionQ6

Segmentation and audiences

A retailer has implemented Adobe Real-Time CDP and can combine in-store purchase data with purchase data from its website, using a phone number as the primary key. The retailer’s primary business goal this year is to acquire new customers. Its primary KPI is return-on-ad-spend (ROAS).

For which use case could segmentation fulfill the business goal?

Explanation

Suppression segments identify existing customers and recent purchasers so they can be excluded from acquisition advertising. Excluding known customers prevents wasted media spend, focuses budget on net-new prospects, and improves return on ad spend. Adobe documents customer suppression for acquisition campaigns as a way to reduce wasted paid-media spend and improve acquisition efficiency.

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