A marketer conducts an A/B test list send email. When viewing the report, they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
AThe winning variation did not have any clicks.
BThe winning variation did not have any opens.
CThe A/B test was a tie between the two variations.
DThe A/B test winning variation has not been determined.
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
AProspects will NOT re-enter the program until manually approved to re-enter.
BProspects will re-enter the program immediately.
CProspects will re-enter the program after waiting another 90 days.
DProspects will remain ineligible to re-enter the program.
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What would happen if the prospect is removed from the suppression list?
AThe prospect will begin the engagement studio program again on step 1.
BThe prospect will continue on the engagement studio program onto step 5.
CThe prospect will be also removed from the recipient list of the program.
DThe prospect will continue on the engagement studio program onto step 6.
Which three actions can be taken in an engagement studio program? (Choose three.)
ASend email to prospect
BAdd prospect to list
CReassign prospect
DRemove prospect from dynamic list
ENotify a user
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
A50
B0
C100
D-100
Question 6
Email Marketing
0
Question 7
Email Marketing
Question 8
Engagement Studio
Question 9
Email Marketing
Question 10
Email Marketing
Question 11
Email Marketing
Question 12
Pardot Forms
Question 13
Engagement Studio
Question 14
Email Marketing
Question 15
Engagement Studio
Question 16
Landing Pages
Question 17
Email Marketing
Question 18
Engagement Studio
Question 19
List Management
Question 20
Engagement Studio
Question 21
Email Marketing
Question 22
Pardot Forms
Question 23
Prospects
Question 24
Administration
Question 25
Pardot Forms
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ad
Want a break from the ads?
Become a Supporter and enjoy a completely ad-free experience, plus unlock Learn Mode, Exam Mode, AstroTutor AI, and more.
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
Ask AstroTutor
0
What HML merge field should be included in an email to allow prospects to manage their email preferences?
A{{Unsubscribe}} or {{EmailPreferenceCenter}}
B{{OptOut}} or {{EmailPreferenceCenter}}
C{{OptOut}} or {{ReportSpam}}
D{{Unsubscribe}} or {{Opt_Out}}
In Marketing Cloud Account Engagement, a user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template A's reporting metrics are not changing as a result of the new list email send.
What would this occur?
AEmail Template A should have been deleted after creating the copy.
BAn email template's metrics do not change after the template is used one time.
CThe user should have made Email Template A the primary template.
DThe metrics would be attributed to Email Template B.
What would happen to wait times when a user pauses an engagement studio program and the prospect still has time remaining on the wait period?
AThe wait time continues to process and the prospect will immediately process to next step when program resumes.
BThe wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
CThe wait time is paused and the prospect will immediately process to next step when program resumes.
DThe wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
LenoxSoft's marketing manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
AThe link should point to go.pardot.com to be automatically re-written.
BThe link should contain a wildcard to be automatically re-written.
CThe link should be populated with variable tags to be automatically re-written.
DThe link should start with http or https to be automatically re-written.
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?
ACreate a dynamic list of approved users to use as the recipient list in the sending tab.
BCreate a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
CCreate a static list of approved users to use as the recipient list in the sending tab.
DCreate a test list of approved users to use in the testing tab of the email flow.
On Tuesday, in Marketing Cloud Account Engagement, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow instead.
How should the scheduled send date for the email be changed in Account Engagement?
ADelete the engagement studio program and create a new program that is scheduled for Wednesday.
BEdit the engagement studio program, select Wednesday for the new date, and save it.
CDelete the scheduled email and create a new email that is scheduled for Wednesday.
DEdit the scheduled email, select Wednesday for the new date, and save it.
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after they submit, but it should NOT retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
AUse a dynamic list to add prospects to a list.
BUse a completion action to add prospects to a list.
CUse an automation rule to add prospects to a list.
DUse a segmentation rule to add prospects to a list.
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
ATrigger
BAction
CEnd
DRule
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
AProspects clicked the unsubscribe link.
BProspects were deleted after clicking the call-to-action link.
CProspects were removed from the recipient list after clicking the call-to-action link.
DProspects clicked the call-to-action link multiple times.
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
AProspects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
BProspects will begin the program on the first step regardless of where the existing prospects are in the program.
CProspects will skip steps to start the program on the same steps the existing prospects are on.
DProspects will not begin the program until all existing prospects reach an end step.
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website.
Using the classic landing page experience, which method would produce the closest results?
AUse above form and below form content to create the layout.
BUse a stock layout provided in Marketing Cloud Account Engagement.
CEmbed the campaign tracking code on their website.
DImport layout using a URL from their website.
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What is the recommended way to accomplish this?
AUpload the whitepaper PDF as a content block and attach it to the email.
BUpload the whitepaper PDF as a content block and link to it in the body of the email.
CUpload the white paper PDF as a content file and attach it to the email.
DUpload the white paper PDF as a content file and link to it in the body of the email.
What is the expected behavior if an automation rule is NOT set to repeat?
AThe action can only run once per day on the prospect.
BThe prospect matches the criteria once and the action runs once on the prospect.
CThe prospect matches the criteria once, but the action runs multiple times on the prospect.
DThe prospect can match the criteria multiple times and the action runs each time.
How many times does a segmentation rule run?
AOnce, as soon as the user completes the rule creation process.
BUp to five times, as long as the user enables the repeat setting.
CAs many times as the user specifies when they create the rule.
DContinuously, whenever new prospects are created.
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
AActivity trigger
BForm trigger
CCustom redirect trigger
DLanding page trigger
A marketing manager wants to send out an email to a list of prospects who are assigned to several different sales reps. Some of these prospects are syncing with Leads in Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their assigned rep.
How should this be accomplished?
ASelect General User for the Sender of the email
BSelect Account Owner for the Sender of the email
CSelect Assigned User for the Sender of the email
DSelect Specified User for the Sender of the email
Which two capabilities are true for completion actions? (Choose two.)
ACompletion actions do not execute on image file downloads.
BCompletion actions are applied retroactively.
CCompletion actions cannot be applied directly on a landing page.
DCompletion actions apply to both visitors and prospects.
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
ASegmentation rules are used to score and grade prospects.
BSegmentation rules are used to assign prospects to users in Salesforce.
CSegmentation rules are used to create new forms for prospects to fill out.
DSegmentation rules are used to segment prospects based on their activities and demographic data.
What is an automation rule?
AA rule that automatically applies an action to a prospect based on whether they match set criteria.
BA rule that automatically sends an email to all prospects in a list.
CA rule that automatically creates a new prospect record when a lead is added to Salesforce.
DA rule that automatically creates a list of prospects based on their behavior.
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?" for their product interest field.
Which field component should they modify?
