Certified Marketing Cloud Account Engagement SpecialistDemo

By Salesforce · Browse Mode
About the Exam

This intermediate-level marketer credential is aimed at people with about 6-12 months of experience building and executing end-to-end marketing in Salesforce Marketing Cloud Account Engagement. It covers designing, building, and implementing marketing workflows through the Account Engagement platform. Passing demonstrates that you can apply Account Engagement skills to support marketing operations and campaign execution.

Exam Topics

  • Visitors7%
  • Prospects3%
  • List Management3%
  • Security and Access3%
  • Administration13%
  • Pardot Campaigns3%
  • Pardot Forms15%
  • Lead Management5%
  • Scoring7%
  • Email Marketing7%
  • Engagement Studio13%
  • Landing Pages7%
  • Social Marketing7%
  • Salesforce Integration7%

How to Use This Practice Exam

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  2. Exam Mode — Simulate real exam conditions with a timed session and score report.
  3. Learn Mode — Spaced repetition schedules questions you struggle with for long-term retention.

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Last updated December 3, 2025 at 2:19 AM

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QuestionQ1

Salesforce Integration

By default, to which two Salesforce objects does Marketing Cloud Account Engagement write?

Choose two
  • A Contact records
  • B Lead records
  • C Opportunity records
  • D Case records
  • E Account records
Explanation

Marketing Cloud Account Engagement maps and synchronizes prospect fields with Salesforce Lead and Contact records. Salesforce’s default prospect field mapping documentation identifies the target fields as Lead/Contact fields.

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QuestionQ2

Engagement Studio

What happens to wait times if a user pauses an Engagement Studio program while a prospect still has time left in the wait period?

  • A The wait time continues to process and the prospect will immediately process to next step when program resumes.
  • B The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
  • C The wait time is paused and the prospect will immediately process to next step when program resumes.
  • D The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
Explanation

In Salesforce Account Engagement, pausing an Engagement Studio program also pauses any wait period currently affecting a prospect. After the program resumes, the prospect completes the remaining wait time before proceeding to the next step.

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QuestionQ3

Pardot Forms

Which two statements are accurate about completion actions?

Choose two
  • A Completion actions do not execute on image file downloads.
  • B Completion actions are applied retroactively.
  • C Completion actions cannot be applied directly on a landing page.
  • D Completion actions apply to both visitors and prospects.
Explanation

Image file downloads do not trigger completion actions. Completion actions are configured on supported assets such as forms, files, emails, custom redirects, and page actions; they are not applied directly to a landing page. They execute only for prospects and only for activity occurring after the action is added.

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QuestionQ4

Engagement Studio

A marketing manager needs to view every automation rule and Engagement Studio program in which a prospect has been a member.

Where should they go to locate this information?

  • A Automation settings
  • B Prospect’s Audits tab
  • C Scoring rules
  • D Lifecycle report
Explanation

A prospect’s Audits tab contains the prospect-specific activity history, including participation in automation rules and Engagement Studio programs.

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QuestionQ5

Salesforce Integration

Which two actions are possible after a Salesforce Opportunity syncs with Marketing Cloud Account Engagement?

Choose two
  • A Manually deleting the Opportunity in Marketing Cloud Account Engagement
  • B Manually editing the Opportunity in Marketing Cloud Account Engagement
  • C Viewing the Opportunity in Opportunity Reports
  • D Referencing the Opportunity in automation rules
Explanation

A Salesforce-synced opportunity is a read-only Account Engagement record that must be managed in Salesforce. Synced opportunities are available in Opportunity Reports, and custom opportunity fields can be used in automation rules.

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