Certified Marketing Cloud Account Engagement SpecialistDemo

By Salesforce · Question Mode

QuestionQ6

Salesforce Integration

What must be true for a Salesforce Opportunity to synchronize with Marketing Cloud Account Engagement?

  • A The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
  • B The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
  • C The Opportunity must have the "Marketing Cloud Account Engagement" record type.
  • D The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
Explanation

A Salesforce opportunity becomes available in Marketing Cloud Account Engagement when it has an Opportunity Contact Role associated with a prospect. The contact role provides the relationship that allows Account Engagement to create its read-only opportunity record for ROI reporting.

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