Certified Marketing Cloud Account Engagement SpecialistDemo

By Salesforce · Question Mode

QuestionQ7

Prospects

Which three actions would make a prospect active?

Choose three
  • A Clicking on a custom redirect
  • B Sending an email to their assigned user
  • C Submitting a Marketing Cloud Account Engagement form
  • D Opening a Marketing Cloud Account Engagement email
  • E Visiting a Marketing Cloud Account Engagement-tracked page
Explanation

Account Engagement considers a prospect active after at least one qualifying activity other than an email send, email open, email bounce, or opportunity. Clicking a custom redirect, submitting a form, and visiting a tracked page are qualifying prospect interactions. Email opens are passive and do not make a prospect active. Account Engagement Glossary

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