Certified Marketing Cloud Account Engagement SpecialistDemo

By Salesforce · Question Mode

QuestionQ20

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LenoxSoft wants to follow up with IT professionals who are actively engaging with its marketing materials.

What measures these IT professionals’ interest?

  • A The Profile as it reflects LenoxSoft's ideal customer.
  • B The Score as it shows activities taken by the prospect.
  • C The Grade as it includes personal information about the prospect.
  • D The Campaign as it references the prospect's first touch point.
Explanation

In Salesforce Account Engagement, a prospect’s score is based on activities such as page views and form completions, and it indicates the prospect’s interest and engagement with the company.

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