QuestionQ21

List Management

Which two factors should be considered when using completion actions for list emails?

Choose two
  • A Completion actions changed after an email is sent will not retroactively apply to prospects.
  • B Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
  • C Completion actions based on email opens will retroactively apply if added after the email send.
  • D Completion actions based on email link clicks only execute once per prospect.
Explanation

Completion actions apply only to activities occurring after the action is added, so changes made after an email send do not retroactively affect prospects. Unsubscribe-link clicks and email preference-page clicks do not trigger completion actions. Email link-click completion actions are limited once per prospect per link, rather than once per prospect across all links.

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