Certified Marketing Cloud Account Engagement SpecialistDemo

By Salesforce · Question Mode

QuestionQ23

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Which HML merge field should be added to an email to let prospects manage their email preferences?

  • A {{Unsubscribe}} or {{EmailPreferenceCenter}}
  • B {{OptOut}} or {{EmailPreferenceCenter}}
  • C {{OptOut}} or {{ReportSpam}}
  • D {{Unsubscribe}} or {{Opt_Out}}
Explanation

In Salesforce Account Engagement, {{Unsubscribe}} links to the default unsubscribe page, and {{EmailPreferenceCenter}} links to the default Email Preference Center, where prospects can manage their subscriptions.

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