About the Exam

This exam validates practical skills in Adobe Real-Time Customer Data Platform across data architecture, Real-Time Customer Profile, data ingestion, segmentation, activation, and data governance. It is intended for developers, data engineers, data architects, solutions architects, technical consultants, and other technical practitioners working with Real-Time CDP. Passing demonstrates that a candidate can work on end-to-end Real-Time CDP implementation and operational workflows at an expert level.

Exam Topics

  • Data Architecture14–16%
  • Real-Time Customer Profile14–16%
  • Data Ingestion14–16%
  • Segmentation14–16%
  • Activation14–16%
  • Governance14–16%
  • Administration14–16%

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Last updated December 4, 2025 at 9:56 PM

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QuestionQ1

Data Architecture

A healthcare organization uses a Relational Database Management System (RDBMS) to store information about patients’ medical histories. The data is arranged in two primary tables: "Patients," which contains information about individual patients, and "Visits," which contains information about every patient visit. Each row in the "Visits" table links to a row in the "Patients" table, creating a one-to-many relationship. The organization wants to migrate this data to Adobe Real-Time CDP to provide patients with personalized experiences based on their medical histories and requires the one-to-many relationship between patients and visits to be retained.

Which data-modeling approach should the organization use when translating this RDBMS data model to Real-Time CDP’s NoSQL data model?

Explanation

Patient attributes should be modeled in an XDM individual/profile schema, while individual visits should be modeled as records in a separate time-series schema. A shared patient identity associates many visit records with one patient profile, preserving the required one-to-many relationship without using relational foreign keys.

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QuestionQ2

Real-Time Customer Profile

An e-commerce company using Adobe Real-Time CDF wants to optimize its marketing campaigns. It plans to segment its audience according to past purchase history, browsing behavior, and engagement with the company’s emails and mobile app. The marketing team has configured several data sources, including a CRM system, a web analytics platform, and a mobile analytics platform. The objective is to activate the segments across multiple channels, including email, web, mobile, and social.

What is the recommended process for building a holistic customer profile from all of these data sources and creating segments for channel activation?

Explanation

Adobe Real-Time CDP ingests each source into its own dataset, then uses Real-Time Customer Profile to stitch data across sources into unified profiles through identities and merge policies. Segmentation creates audiences from those profiles, which can be activated to destinations for cross-channel use. Datasets themselves are not manually merged, and independently segmenting each dataset would not produce a holistic audience.

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QuestionQ3

Real-Time Customer Profile

A company is designing its Adobe Experience Platform architecture and is evaluating the implications of Adobe Real-Time CDP's Edge versus Hub profile usage.

Based on Adobe Experience Platform recommendations, which statement accurately describes the primary function of these Profiles?

Explanation

Edge profiles are lightweight profiles distributed in the Edge Network for low-latency, real-time online personalization. The central Hub profile is the comprehensive Real-Time Customer Profile that consolidates customer data from multiple sources into a unified view.

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QuestionQ4

Data Architecture

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A digital marketing agency intends to integrate a new data source into Adobe Experience Platform. The agency wants to define a schema that represents user interactions with online ad campaigns.

How can it model campaign information so that it can be reused across different schemas?

Explanation

In Adobe Experience Platform XDM, a schema field group is a reusable component that defines one or more related fields and can be included in compatible schemas. A field group containing campaign attributes therefore provides a consistent, reusable campaign model across schemas.

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QuestionQ5

Governance

A large travel company uses Adobe RTCDP to manage customer data. Its Marketing team wants to launch a new campaign that targets customers who frequently book flights. They decide to use Attribute-Based Access Control (ABAC) so that only specific team members can access the campaign’s sensitive customer data. The data architect uses the ABAC feature to configure this access, but is unsure of the configuration sequence.

What is the correct sequence of ABAC configuration steps?

Explanation

Adobe Experience Platform ABAC is configured by assigning labels to user roles, applying corresponding labels to protected resources, and then activating the access-control policy that links the role and resource labels. The active policy grants access only when the role has the required matching label.

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