QuestionQ4

Data Architecture

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A digital marketing agency intends to integrate a new data source into Adobe Experience Platform. The agency wants to define a schema that represents user interactions with online ad campaigns.

How can it model campaign information so that it can be reused across different schemas?

Explanation

In Adobe Experience Platform XDM, a schema field group is a reusable component that defines one or more related fields and can be included in compatible schemas. A field group containing campaign attributes therefore provides a consistent, reusable campaign model across schemas.

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