AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ18

Governance

A global organization operating across multiple regions plans to use Adobe Real-Time CDP for data ingestion, profile resolution, and segmentation. The organization is concerned about complying with data-privacy regulations such as GDPR and CCPA. Its IT team records user consent through tag management and includes this information in user profiles.

What is the best approach to ensure that the organization honors user consent within Real-Time CDP?

Explanation

Consent data must be ingested into a Profile-enabled XDM Individual Profile schema so that Adobe Experience Platform can use the consent attributes when enforcing consent policies during audience activation. Data Governance labels and policies support compliant data use, while consent policies exclude profiles that lack the required consent for a destination’s configured marketing action.

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