QuestionQ17

Activation

A marketer needs to target all users who have clicked a recent promotional email.

Which two actions should the Real-Time CDP developer take to ensure the marketer's objectives are met?

Choose two
Explanation

Adobe Campaign tracking logs contain individual email-click behavior and can be ingested into Adobe Experience Platform for use in Real-Time Customer Profile. An audience built from Real-Time Customer Profile can then qualify profiles whose tracking data shows a click on the specific promotional email, producing the required target population.

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