AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

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QuestionQ8

Segmentation

An insurance company uses Adobe Experience Platform to segment its audience and deliver personalized marketing. It has collected an enormous amount of customer data and uses several segmentation types to reach clients effectively. In one campaign, it wants to target customers who recently purchased car insurance and also visited the website page describing the benefits of its premium coverage plan.

Which type of segmentation would be most effective for this specific scenario?

Explanation

Behavioral segmentation groups customers according to actions and interactions. A recent car-insurance purchase and a visit to the premium-coverage benefits page are behavioral events that can be combined as audience rules. Adobe Experience Platform defines segment definitions as rules describing a target audience’s key characteristics or behavior.

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