AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ12

Governance

A multinational corporation recently deployed Adobe Real-Time CDP (RTCDP) to manage and optimize customer interactions across multiple platforms and regions. The company is committed to protecting customer privacy and complying with various national and regional data-protection regulations. It has collected customer data from several sources, including web analytics, CRM, and third-party data. However, it is uncertain how to address regulatory and privacy concerns while making relevant customer data available for analysis and insights.

Which approach should the company follow to comply with data-privacy regulations while ensuring useful data is available within RTCDP?

Explanation

Regional data should be segregated according to its origin and governed with region-specific data-usage policies and data-access policies. Adobe Experience Platform data-usage labels classify data for applicable governance and regional compliance requirements, while data-usage policies govern allowed marketing actions and access-control policies determine which users may access protected data. This permits appropriate data to remain available for analysis while enforcing the applicable regional restrictions.

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