AD0-E605: Adobe Real-Time Customer Data Platform Developer Expert

By Adobe · Question Mode

QuestionQ13

Data Ingestion

An international retail company uses Adobe Real-Time CDP (RTCDP) to personalize customer experiences across different regions. The company has an Adobe license for 50 million profiles and 300 KB of profile richness. Current usage is 45 million profiles with an average profile richness of 250 KB. It expects both a significant increase in customer profiles and greater profile richness from a series of upcoming marketing campaigns. The data management team must optimize data ingestion and license usage while maintaining high-quality profile data for customer personalization.

Which two steps can the data management team take to remain within license usage for profile count and profile richness?

Choose two
Explanation

Pseudonymous Profile data expiration removes obsolete pseudonymous profiles from the Profile store, reducing the profile-count metric. Removing redundant or unused attributes reduces the data stored for each profile, which lowers profile richness while preserving attributes needed for personalization. Adobe recommends applying pseudonymous-profile expiration and bringing only necessary data into Real-Time Customer Profile to manage license entitlements.

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