QuestionQ24

Data Architecture

A business wants to model multiple Adobe Experience Platform entities for a loyalty program consisting of customers, rewards, and transactions.

When designing the Experience Data Model (XDM) schemas, which approach should the data architect use to link these multiple entities?

Explanation

A common customer ID provides the identity key that associates loyalty rewards and transaction records with the corresponding customer across XDM schemas. XDM identity fields are used to stitch information about individual customers from multiple data sources, while distinct entities can remain in schemas appropriate to their record or event behavior.

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