An analyst at XYZ company is reviewing a report that shows the states from which the website is visited. The date range covers one week. The analyst observes that the column total does not equal the total of the individual constituents in the table.
Which inference can be made from this situation?
AAnalyst is looking at the orders metric, and more than one person can place the same order.
BThe analyst is looking at the visitors metric, and the visitors visit from more than one state.
CThe analyst is looking at the occurrences metric, and there can be more than one occurrence of a location with the same name.
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On March 15, a visitor reaches a retail website through a social media link shared by a friend, and then leaves.
On March 23, the visitor returns to the site through a paid search advertisement. They add several items to their cart but do not buy anything.
On March 29, the retail site's marketing team emails them a coupon for some items in their cart. They use the coupon, but visit several other sites to check whether other coupons are available. They find another through a display ad and ultimately complete a $100 purchase.
Which two channels receive the maximum credit when using linear attribution and a visit lookback window?
Choose two
A100%; Paid Search; $100
B50%; Email; $50
C50%; Display Ad; $50
D100%; Social Media; $100
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XYZ company wants to create a custom estimate of server-call usage across all of its regions, to ensure it stays within its allocated usage and to understand the number of server calls expected during the next quarter.
Which action should the analyst take first?
ACreate a metric "total server calls" on global report suite for primary server calls (i.e., adding page views and custom link instances).
BCreate a metric "total server calls" on virtual report suite for regions for primary server calls (i.e., adding page views and custom link instances, exit link instances, and download link instances).
CCreate a metric "total server calls" on global report suite for primary and secondary server calls (i.e., adding page views, custom link instances, exit link instances and download link instances).
A business owner asks an analyst to display all orders by week so spikes can be identified easily.
Which visualization should be used?
AVenn
BArea
CFlow
An operator needs to use a flow setting that lets the user switch between Visit and Visitor to analyze visitor pathing in a flow visualization.
Which flow setting should be used?
AFlow Container
BFlow Options
CFlow Trend
A media marketing manager is reviewing the company’s Marketing Channel report.
What does the report display when none of the Marketing Channel processing rules are matched?
ANo channel identified
BIndirect
CNo display
The following events occurred:
On March 15, a visitor reaches a retail website through a social media link shared by a friend, and then leaves.
On March 23, the visitor returns to the website through a paid search advertisement. They add several items to their cart but do not make a purchase.
On March 27, the retail website’s marketing team emails them a coupon for some items in their cart. They use the coupon, but visit several other sites to look for other available coupons. They find another through a display ad, and ultimately complete a $100 purchase.
The visitor lookback window is set to 25 days, and the J-shaped model is in use.
Which two channels receive the minimum credit?
Choose two
A10%; Email; $10
B20%; Display Ad; $20
C10%; Paid Search; $10
D20%; Social Media; $20
A data analyst at an engineering firm needs to produce a full paths report for site visitors.
Which dimension should be used?
AProduct
BeVars
CProps
The manager at XYZ company wants to classify visitors into these frequency categories:
Low: 0–3 visits
Medium: 3–6 visits
High: Above 7 visits
Which step should the manager take to accomplish this goal?
ACreate a calculated metric "max visits" to estimate total visits, and then use it to create and classify the segments.
BUse visit number as a dimension, and create segments of users.
CAsk the analyst developer to provide a custom metric/eVar.
An operator is reviewing conversion-funnel metrics.
Which two metrics can be examined?
Choose two
ARevenue generated per employee
BCart additions
CAverage sales per click-through
DDesign costs
An analyst needs to create sequential segments in Adobe Analytics.
Which operator should they choose?
AOR
BTHEN
CAND
A financial news company redesigned its online customer-account subscription funnel to increase subscriber numbers. The site had 9,000 visitors and 120 subscriptions during the week before the new design launched, and 6,000 visitors and 100 subscribers during the week after launch.
What does this data imply about the subscription funnel?
AThe performance was unchanged.
BThe performance worsened.
CThe performance improved.
An analyst needs to increase the number of data ranges in the company revenue histogram chart.
Which setting enables this change?
AMetric Buckets
BStarting Bucket
CCounting Method
An analyst wants to share a segment with 50 members of the “Innovation” user group, while excluding three individuals from that group.
How should the analyst share the segment with the intended users?
AEdit the "Innovation" user group permanently.
BShare the segment with specific users individually.
CShare the segment with a newly created user group.
A graphic designer has just updated the company’s landing page and wants to assess the change’s effect on site traffic.
Which data should be used for this evaluation?
AUnique visitors
BPage views
CTime spent on page
An analyst builds a Workspace using these two separate segments:
A) Product type = cosmetics -
B) Marketing Channel = affiliate
Later, the analyst wants to identify cosmetics sales from the affiliate channel over the past 30 days. Which segment should be created to complete this task?
AA new segment to include A OR B. Then, within 30 days, the orders event count is greater than "0".
BA new segment to include segment A. Then, within 30 days, the order event count is greater than "0". and Marketing channel = affiliate.
CA new segment to include A AND B. Then, within 30 days, the orders event count is greater than "0", and Product type = cosmetics.
A retail store has a product line called "Premium" and wants those products shown in a report whose total includes only the "Premium" segment.
Which action should be taken to achieve this goal?
ACreate a visit-based segment to include only the visits containing "Premium" products.
BType "Premium" in the search box on top of the left menu, and then drag-and-drop all displayed products into the report
CSearch from products report header to filter the list of products containing "Premium" products.
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