QuestionQ1
Reporting and DashboardingAn analyst at XYZ company is reviewing a report that shows the states from which the website is visited. The date range covers one week. The analyst observes that the column total does not equal the total of the individual constituents in the table.
Which inference can be made from this situation?
QuestionQ2
Reporting and DashboardingA fast-food restaurant manager wants to view all orders by hour to better manage personnel coverage.
Which visualization type should be used for this purpose?
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QuestionQ3
Segmentation and Calculated MetricsA chief analyst needs to determine whether visitors in Segment A are also members of Segment B.
Which visualization is appropriate for this purpose?
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QuestionQ4
General Tool KnowledgeThe following events occur:
- On March 15, a visitor reaches a retail website through a social media link shared by a friend, and then leaves.
- On March 23, the visitor returns to the site through a paid search advertisement. They add several items to their cart but do not buy anything.
- On March 29, the retail site's marketing team emails them a coupon for some items in their cart. They use the coupon, but visit several other sites to check whether other coupons are available. They find another through a display ad and ultimately complete a $100 purchase.
Which two channels receive the maximum credit when using linear attribution and a visit lookback window?
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QuestionQ5
Reporting and DashboardingA hardware-store manager wants to add a view of the revenue trend over the past year to the existing analysis workspace.
Which visualization should be used for this purpose?
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