AD0-E212: Adobe Analytics Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ12

Segmentation and Calculated Metrics

The manager at XYZ company wants to classify visitors into these frequency categories:

  • Low: 0–3 visits
  • Medium: 3–6 visits
  • High: Above 7 visits

Which step should the manager take to accomplish this goal?

  • A Create a calculated metric "max visits" to estimate total visits, and then use it to create and classify the segments.
  • B Use visit number as a dimension, and create segments of users.
  • C Ask the analyst developer to provide a custom metric/eVar.
Explanation

Adobe Analytics includes the built-in Visit number dimension, which identifies the current lifetime visit number for a visitor and increments when a new visit begins. Visitor segments can use this dimension to define groups for the required visit-frequency ranges, without creating a calculated metric or collecting a custom eVar.

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