QuestionQ20

Segmentation and Calculated Metrics

A retail store has a product line called "Premium" and wants those products shown in a report whose total includes only the "Premium" segment.

Which action should be taken to achieve this goal?

  • A Create a visit-based segment to include only the visits containing "Premium" products.
  • B Type "Premium" in the search box on top of the left menu, and then drag-and-drop all displayed products into the report
  • C Search from products report header to filter the list of products containing "Premium" products.
Explanation

A product-level filter applied from the Products report header restricts the report to product entries that contain "Premium," so the resulting total is calculated only from that filtered set. A visit-based segment is broader because it includes entire visits containing a Premium product, including activity for other products.

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