QuestionQ21

Business Analysis

A retail manager wants to understand the stage of the conversion funnel in which customers have a cart of products and are ready to buy them.

Which conversion event should the manager use?

  • A Product views
  • B Cart additions
  • C Checkouts
Explanation

A checkout event measures the point at which a customer initiates the purchase process with one or more products. Product views occur during browsing, while cart additions record adding products before the customer proceeds to purchase.

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