AD0-E212: Adobe Analytics Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ15

Business Analysis

A financial news company redesigned its online customer-account subscription funnel to increase subscriber numbers. The site had 9,000 visitors and 120 subscriptions during the week before the new design launched, and 6,000 visitors and 100 subscribers during the week after launch.

What does this data imply about the subscription funnel?

  • A The performance was unchanged.
  • B The performance worsened.
  • C The performance improved.
Explanation

The visitor-to-subscription conversion rate rose from approximately 1.33% to approximately 1.67%. This indicates that the funnel became more effective at converting visitors into subscribers, even though total traffic and the absolute number of subscriptions decreased.

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