AD0-E212: Adobe Analytics Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ4

General Tool Knowledge

The following events occur:

  1. On March 15, a visitor reaches a retail website through a social media link shared by a friend, and then leaves.
  2. On March 23, the visitor returns to the site through a paid search advertisement. They add several items to their cart but do not buy anything.
  3. On March 29, the retail site's marketing team emails them a coupon for some items in their cart. They use the coupon, but visit several other sites to check whether other coupons are available. They find another through a display ad and ultimately complete a $100 purchase.

Which two channels receive the maximum credit when using linear attribution and a visit lookback window?

Choose two
  • A 100%; Paid Search; $100
  • B 50%; Email; $50
  • C 50%; Display Ad; $50
  • D 100%; Social Media; $100
Explanation

A Visit attribution container considers touchpoints only within the visit containing the conversion. Linear attribution assigns equal credit to every eligible touchpoint. Email and Display Ad are the two eligible channels in the converting visit, so each receives 50% of the $100 purchase, or $50.

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