AD0-E212: Adobe Analytics Business Practitioner ProfessionalDemo

By Adobe · Question Mode

QuestionQ10

Segmentation and Calculated Metrics

The following events occurred:

  1. On March 15, a visitor reaches a retail website through a social media link shared by a friend, and then leaves.
  2. On March 23, the visitor returns to the website through a paid search advertisement. They add several items to their cart but do not make a purchase.
  3. On March 27, the retail website’s marketing team emails them a coupon for some items in their cart. They use the coupon, but visit several other sites to look for other available coupons. They find another through a display ad, and ultimately complete a $100 purchase.

The visitor lookback window is set to 25 days, and the J-shaped model is in use.

Which two channels receive the minimum credit?

Choose two
  • A 10%; Email; $10
  • B 20%; Display Ad; $20
  • C 10%; Paid Search; $10
  • D 20%; Social Media; $20
Explanation

With four touchpoints in the lookback window, the J-shaped attribution model assigns 60% of conversion credit to the last interaction, 20% to the first interaction, and divides the remaining 20% among the intervening touchpoints. Email and Paid Search are the two intervening touchpoints, so each receives 10% of the $100 purchase, or $10.

Learn more

Community Discussion

No comments yet. Be the first to start the discussion!