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AD7-E601 by Adobe - Page 1 | ExamCademy

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A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?

A
1. Bring in member profile data from Member Hub into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months4. Send audiences to Facebook via s3 destination exports
B
1. Bring in member profile information from Clickstream into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months4. Send audiences to Facebook via s3 destination exports
C
1. Bring in member profile data from Member Hub into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months4. Send audiences to Facebook
D
1. Bring in member profile information from Clickstream into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months4. Send audiences to Facebook

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

A Name -Mobile Phone Number -Opt In Flag for Texts
B Name -Email Address -Opt In Flag for Emails
C Name -Email Address -New Product Page Viewed Flag
D Name -Mobile Phone Number -Email Address

A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Email
• Google Display Ads
• Facebook
• Adobe Target for personalization
How should the engineer set up the segment?

A emailOptInFlag = Yes AND Order Contains "Bacon" AND NextDeliveryDate > 14 days
B Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
C emailOptInFlag = Yes AND Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
D Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources.
Which Segmentation(s) evaluation is allowed?

A Batch Evaluation
B Streaming Evaluation
C Batch and Streaming Evaluation

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?

A hasUpgraded=false AND emailOptIn=true
B hasUpgraded=true OR emailOptIn=true
C hasUpgraded=true AND emailOptIn=false

After successfully ingesting profile data from a CRM system into AEP, a user creates a segment using profile attributes from the same uploaded data. The Segment UI shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)

A Disable and re-enable the dataset for profile
B Use on-demand evaluation
C Wait for the next scheduled evaluation
D Change the primary identifier of the dataset

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Email
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?

A
1. Import customer data into the profile2. Set up Adobe Analytics as a source3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout4. Send the segment of Abandon customers to Campaign and Target
B
1. Import customer data into the profile2. Set up Adobe Analytics as a source3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout4. Send the segment of Abandon customers to Campaign and Target
C
1. Import customer data into the profile2. Set up Order Processing System detailing orders3. Use segmentation to find customers who have visited a product page and added to cart but did not order4. Send the segment of Abandon customers to Campaign and Target