QuestionQ1
Data IngestionA marketer needs to send win-back messages to consumers through Instagram ads according to their most recent purchase, whether it was made on the organization’s App, website, or in-store.
The marketer can import data from the following sources:
- Member Hub
- Digital Order Line (DOL)
- Brick Mortar Order Line (BMOL)
- Clickstream
How should Experience Platform be configured?
- A
- Bring in member profile data from Member Hub into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months4. Send audiences to Facebook via s3 destination exports
- B
- Bring in member profile information from Clickstream into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months4. Send audiences to Facebook via s3 destination exports
- C
- Bring in member profile data from Member Hub into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months4. Send audiences to Facebook
- D
- Bring in member profile information from Clickstream into AEP2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months4. Send audiences to Facebook
QuestionQ2
ActivationA B2B company wants to send an email or text invitation for its exclusive new-product webinar to existing clients who have viewed its new-products web page in their customer-only portal and have opted in to receive communications.
Which data fields should be sent to the destination?
- A Name -Mobile Phone Number -Opt In Flag for Texts
- B Name -Email Address -Opt In Flag for Emails
- C Name -Email Address -New Product Page Viewed Flag
- D Name -Mobile Phone Number -Email Address
Community Discussion
QuestionQ3
SegmentationA food company provides monthly subscription meat boxes. Customers who purchased bacon within the last 90 days generally spend 20% more. The company wants to use Experience Platform to remind customers to add bacon to their next subscription box in order to increase sales. Subscription boxes cannot be modified within 2 weeks of delivery.
The company has the following data sources available for import:
- CRM system of customers
- Order Processing System detailing orders
- Product Catalog via Magento
- Adobe Analytics
The company uses the following customer marketing tools:
- Google Display Ads
- Adobe Target for personalization
How should the engineer configure the segment?
- A emailOptInFlag = Yes AND Order Contains "Bacon" AND NextDeliveryDate > 14 days
- B Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
- C emailOptInFlag = Yes AND Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
- D Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
Community Discussion
QuestionQ4
SegmentationA customer ingests data daily from CRM and Data Lake sources through Adobe Experience Platform Sources.
Which segmentation evaluation is permitted?
- A Batch Evaluation
- B Streaming Evaluation
- C Batch and Streaming Evaluation
Community Discussion
QuestionQ5
SegmentationA marketer at a telecommunications company is creating a campaign encouraging existing customers to upgrade to the newest smartphone device. The marketer also wants to avoid bothering customers who have already upgraded or who have not opted in to email.
Which attributes should be used to meet this requirement?
- A hasUpgraded=false AND emailOptIn=true
- B hasUpgraded=true OR emailOptIn=true
- C hasUpgraded=true AND emailOptIn=false
Community Discussion
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