AD7-E601Preview

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Email
• Google Display Ads
• Facebook
• Adobe Target for personalization
How should the engineer set up the segment?

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources.
Which Segmentation(s) evaluation is allowed?

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?

After successfully ingesting profile data from a CRM system into AEP, a user creates a segment using profile attributes from the same uploaded data. The Segment UI shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Email
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign.
How should an engineer create the segment?

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1 -

Email: [email protected] -

Phone: 555 124 1234 -

First Name: Mary -

Last Name: Jones -

Create Date: 2//2/2012 -

Customer 2 -

Email: [email protected] -

Phone: 555 124 1234 -

First Name: Mary -

Last Name: J -

Create Date: 2//2/2021 -
What will the destination file look like?

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
• companyEmail: [email protected]
• fName: Celeste
• lName: Brown-Smith
• officePhone: 555-555-7787
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Manager
Data From Web Form Submitted:
• companyEmail: [email protected]
• fName: Celeste
• lName: Brown-Smith
• officePhone: 555-555-7700
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Director
Assume deduplication by the composite key companyEmail + lName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plain text.
Which selection should the engineer choose to set up the destination?

A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
• Sandals
• Swimwear
• T-shirts
• Shorts
The available attributes are:
customer_hobbies
email opt in
The available events are:
product_browse
product_category
item_id
How should the marketer configure this campaign?

A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)