AD7-E601: Adobe Real-Time CDP Technical Practitioner

By Adobe · Question Mode

QuestionQ7

Activation

An e-commerce company wants to use Experience Platform Real-Time CDP to contact known prospects or customers who abandon before completing checkout.

The following data sources are available for import:

  • CRM system for customers
  • Adobe Analytics
  • Order Processing System containing order details

The retailer uses the following tools to market to customers:

  • Email
  • Google Display Ads
  • Adobe Target for personalization

Known prospects are people who have provided an email address.

Which workflow should be used?

Explanation

A known-prospect abandonment audience must require an email address as well as behavioral evidence that a profile viewed a product page and added an item to the cart without completing checkout. Adobe Analytics can stream behavioral data into Real-Time Customer Profile, and Segmentation Service supports audiences based on profile attributes and behavior, including users who did not complete a purchase. That audience can be activated for campaign messaging and Adobe Target personalization.

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