AD7-E601: Adobe Real-Time CDP Technical PractitionerDemo

By Adobe · Question Mode

QuestionQ8

Segmentation

A company runs a Facebook campaign using a custom landing page that was intended to provide a $50 voucher to customers who place an order within 2 hours after clicking the link. The web developers failed to add tracking code to the checkout process, so the company cannot identify who ordered through the Facebook campaign.

How should an engineer build the segment?

  • A Page Visited = Facebook Landing PageTHEN -Checkout = True
  • B Events within 2 hours -Page Visited = Facebook Landing PageCheckout = True
  • C Page Visited = Facebook Landing PageCheckout = True
  • D Events within 2 hours -Page Visited = Facebook Landing PageTHEN -Checkout = True
Explanation

The segment must require a visit to the Facebook landing page followed by checkout, with the checkout occurring within two hours of that visit. The sequential THEN condition preserves the required event order, while the two-hour event window limits membership to the voucher-eligible timeframe.

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