QuestionQ11

Data Ingestion

A company ingests customer mobile numbers into AEP from multiple sources. One source does not provide dependable data, and the company will use that unreliable source only as a backup.

Which AEP feature should be used to satisfy this requirement?

  • A Union schema
  • B Identity namespace
  • C Merge policy
Explanation

A merge policy determines how profile data from multiple sources is prioritized when building a unified customer profile. Using dataset precedence, the reliable dataset can be assigned higher priority while the unreliable dataset is used only when the higher-priority source has no value.

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