AD7-E601: Adobe Real-Time CDP Technical Practitioner

By Adobe · Question Mode

QuestionQ13

Activation

A clothing company is headquartered in Canada. A marketer wants to launch a summer-sale email campaign targeting customers who have browsed any summer clothing within the past 90 days. The marketer plans to send the campaign on August 1.

The company sells these summer products:

  • Sandals
  • Swimwear
  • T-shirts
  • Shorts

The available attributes are:

  • customer_hobbies
  • email opt in

The available events are:

  • product_browse
  • product_category
  • item_id

How should the marketer configure this campaign?

Explanation

The audience requires an enabled email opt-in and a product_browse event in the preceding 90 days, filtered to the four specified product_category values. An export scheduled for July 31 makes the resulting audience available for the August 1 campaign. Event-based audience criteria can use event properties, while profile criteria can use user attributes.

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