AD7-E601: Adobe Real-Time CDP Technical Practitioner

By Adobe · Question Mode

QuestionQ2

Activation

A B2B company wants to send an email or text invitation for its exclusive new-product webinar to existing clients who have viewed its new-products web page in their customer-only portal and have opted in to receive communications.

Which data fields should be sent to the destination?

Explanation

For a campaign that may deliver through either email or text, the destination requires an email address and mobile phone number, while the name enables personalization. Product-page viewing and communication consent are audience-selection criteria used to determine who qualifies for activation; they are not required destination fields for addressing the invitation. Adobe Experience Platform destinations activate selected audiences and allow the relevant profile fields to be exported.

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