During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
AData extensions are necessary for Contact Builder.
BData extensions allow for add/update Import File Activity.
CData extensions can store HTML code as an attribute.
DData extensions support Customer ID to be used as Subscriber Key.
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales
Cloud have a status of failed.
What should the consultant do to diagnose the issue?
AEnsure the System User is assigned the Standard User Profile.
BChange the connection option to Scope by User.
CInitiate a log to troubleshoot package-related API calls.
DManually clear the OAuth token to refresh the connection.
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)
APut a SOAP API in place via the Marketing Cloud API.
BWrite an Apex Trigger on the Lead Object.
CCreate the Triggered Send Definition in the Marketing Cloud.
DCreate the Triggered Send Definition in the Sales Cloud.
EEnable Triggered Sends on the Lead Object in configuration.
Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.)
AJourney Builder and Automation Studio allow users to define the parameters for a send within the tool.
BAutomation Studio and Journey Builder allow users to repeat an interaction indefinitely.
CAutomation Studio and Journey Builder allow users to define a wait activity based on duration.
DJourney Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
EJourney Builder allows users to update a contact record in a journey or import data into a data extension.
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed?
AAMPscript
BCSS
CHTML
DSQL
Question 6
Data Design
0
Question 7
Automation
Question 8
Account Configuration
Question 9
Journey Builder
Question 10
Contact Builder
Question 11
Contact Builder
Question 12
Journey Builder
Question 13
Data Design
Question 14
Journey Builder
Question 15
Automation
Question 16
Contact Builder
Question 17
Automation
Question 18
Journey Builder
Question 19
Account Configuration
Question 20
Data Design
Question 21
Data Design
Question 22
Email Build
Question 23
Discovery
Question 24
Account Configuration
Question 25
Marketing Cloud Connect
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Which three statements are correct about Data Designer? (Choose three.)
AEach attribute group contains one data extension, and each data extension can include up to 50 attributes.
BEach attribute group can contain multiple lists, and each list can include multiple attributes.
CData extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.
DEach attribute group can contain multiple data extensions, and each data extension can include multiple attributes.
EData extensions should be linked directly to the contact record prior to being linked to different data extensions.
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
✑ Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
✑ Payments.csv will be encrypted.
✑ Payments.csv will contain data from the previous week.
✑ Late payment notices will be sent each Monday at noon.
✑ They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
AFile Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
BImport File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
CFile Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
DFile Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
ALinks within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
BLinks within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.
CLinks within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.
DLinks within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
ARe-entry after time
BRe-entry only after exiting
CRe-entry anytime
DNo re-entry
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
APreference center is too strict.
BHigh Watermark if journey builder.
CEmail frequency too high.
DDeliverability issues on account.
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
Customer data (email address, first name, last name...).
Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)
AEvent Registration
BCustomer Data
CVenue Details
DPayment Details
ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?
Are-entry after time
Bre-entry only after exiting
Cno re-entry
Dre-entry anytime
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
AMany-to-Many Relationship
BOne-to-One Relationship
CPopulation
DOne-to-Many Relationship
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)
AData Designer
BCloud Pages
CWeb Analytics Connector
DContent Builder
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
AA user-initiated message to send an email to customers who made a purchase daily.
BTriggered Import - user initiated send (not scheduled).
CA scheduled automation to send emails to customers who made a purchase daily.
What is the capability of the Import within Contact Builder? (Choose two.)
AThe target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
BThe data source can be a local file, data filter, or file on any FTP.
CLike the Import Wizard, the Contact Builder import definition can be executed without saving.
DIn order to use Map by Header Row, the fields in the DE and file must match exactly.
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a
Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
ACreate a scheduled daily automation which includes an Import File Activity and Send Email Activity.
BCreate a file drop automation which includes an Import File Activity and Send Email Activity.
CCreate a scheduled monthly automation which includes an Import File Activity and triggered send.
DCreate a file drop automation which includes an Import File Activity and triggered send.
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
AHow will Marketing Cloud and the database synchronize?
BWhat will be used as Subscriber Key?
CWill the company need a custom preference center?
DWhat publication lists will be used?
EWill new users have a "Customer ID"?
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
✑ Maintain ABC Company's master suppression list.
✑ Configure data relationships.
✑ Create new subscriber attributes.
Which role should be assigned to the IT staff member?
AAdministrator
BData Manager
CAnalyst
DContent Creator
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific Publication List.
Which Data View could they use to achieve this?
A_Subscribers
B_PublicationSubscriber
C_EnterpriseAttribute
D_ListSubscribers
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
ANumber
BText (15)
CDecimal (15,2)
DDecimal (15,0)
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
ACreate an auto-suppression list populated with the known email addresses.
BCreate an exclusion list with the known email addresses.
CPopulate a list using a query to exclude the subscriber key.
DCreate an auto-suppression list populated with subscriber keys.
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose two.)
ADoes their License include the Large Data Extensions feature?
BHow many API calls are included in their License?
CWhy do they require 10 years of historical data in Marketing Cloud?
DDoes their License include support for REST APIs?
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.)
AAdministrator
BData Manager
CContent Creator
DAnalyst
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
AMap the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
BSync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
CCreate a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
DExport report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.