CERTIFIED-DATA-360-CONSULTANTPreview

A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed.
Which Salesforce Data 360 feature should the company implement first to solve this problem?

What does the Source Sequence reconciliation rule do in Identity Resolution?

A data architect is modeling a relationship between a custom Vehicle data model object (DMO) and the standard Individual DMO to track car ownership. The requirement states that one vehicle can be owned by only one individual, but one individual can own multiple vehicles.
Which cardinality should the architect select when creating this relationship from Vehicle to Individual?

Northern Trail Outfitters (NTO) has a machine learning (ML) model trained externally in Amazon SageMaker to predict customer churn, and wants to use that model's inference inside Data 360 without duplicating data.
What should NTO do to achieve this?

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

A Data 360 Consultant is explaining the benefits of zero-copy data federation to a stakeholder.
Which statement best describes how data federation differs from traditional data ingestion in Data 360?

When is it generally preferred to use a formula over a transform in Data 360?

A Data 360 Consultant is setting up a zero-copy data federation connection with a partner, Snowflake.
What is the first step the consultant must perform in Data 360?

A solution architect needs to create a segment of "High Value Customers". They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000.
What is the most efficient way to build this?

A Data 360 Consultant wants to query data within a data model object (DMO). Upon creating the workspace, they are not sure what data space to select and pick the first one in the list. When they try to create a query, the required DMO is not available.
What should the consultant do?

A retail company wants a dashboard to display "Top 10 Trending Products" based by product page views over the last 24 hours. The company typically has over 500 million engagements a week. The requirements specify that the maximum latency for data freshness is 15 minutes and the dashboard must load with minimal load times for executive users.
Which architectural component should the Data 360 Consultant use to meet these performance and scale requirements?

A Data 360 Consultant has successfully ingested and mapped a custom schema for "Vehicle Insurance Policies" into a custom data model object (DMO) named Insurance_Policy__c. However, when a marketer attempts to create a new segment on the Individual object, the Insurance_Policy__c object is not accessible in Segment Builder.
What is the most likely reason for this behavior?

A Data 360 Consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names - such as user, contact, and subscriber - and need a standard mapping.
Which term describes the process of mapping these different schema points into a standard data model?

An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment.
What is the impact of this refresh on the existing Data 360 configuration within that sandbox?

A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience.
Which feature should the consultant configure to achieve this outcome?

A Data 360 Consultant needs to provide real-time, multidimensional analytics for a derived insight, "Net Profit", to be used within Tableau Next. The requirements specify that the metrics must be as up to date as possible while allowing users to dynamically filter by region, period, and product category.
Which approach should the consultant take?

Northern Trail Outfitters wants to enable Suggested Values for several attributes in the Data Model to assist marketers in the segment canvas. One of the attributes being considered is Secondary Product Code, which currently contains 5,000 distinct values.
What should a Data 360 Consultant consider before enabling value suggestions for this specific attribute?

What is the minimum requirement needed when using the Visual Insights Builder to create a calculated insight?

A Data 360 Consultant needs to filter out specific contact points from the Unified Individuals that qualify for a segment.
Where should the consultant apply this filtering?

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included.
What should the consultant do to resolve this issue?

Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions.
Which feature should a Data 360 Consultant recommend to meet these requirements?

A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream.
Which tool should the marketer use?

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

A Data 360 Consultant wants to perform aggregations in 15-minute windows on data collected via the Interactions SDK or Mobile SDK.
Which method should the consultant use?