QuestionQ8

Data Activations and Utilization

A Data 360 Consultant creates a customer segment for customers who placed orders within the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After the segment is activated to Marketing Cloud, the customer sees that some orders older than 30 days are included.

What should the consultant do to resolve this issue?

  • A Filter out older orders in Marketing Cloud after activation.
  • B Apply a data space filter to exclude orders older than 30 days.
  • C Apply a 30-day date filter on the Sales Order DMO within the activation.
  • D Build a segment using the Sales Order DMO and filter orders to the last 30 days.
Explanation

Segment filters identify customers who qualify for the audience, whereas activation filters control which related attribute values are included in the activation payload. Apply a 30-day date filter to the Sales Order DMO within the activation so only qualifying Sales Order records are sent to Marketing Cloud.

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