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Certified Marketing Cloud Email Specialist
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Question 26
Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends.
What could be causing this spike in bounces?
- A: They have sent too many emails recently around the same promotion.
- B: They sent on a day with high email volume like black Friday.
- C: They used "FREE" in the promotional content.
- D: They sent to a large number of unengaged subscribers.
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Question 27
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a. m. The content of the email will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A: Recurring Send Schedule via Guided Send
- B: Triggered Send
- C: Send Email Activity
- D: Send Flow
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