Certified Marketing Cloud Consultant
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Question 1
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A: A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- B: A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- C: A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
- D: A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Question 2
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?
- A: Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
- B: Create data validation rules for the integrated user in Sales Cloud.
- C: Create a Salesforce Data Extension for the user to select during a Send Flow.
- D: Add custom VisualForce Page to the page layouts in Marketing Cloud.
Question 3
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A: Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- B: Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- C: Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
- D: Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.
Question 4
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.)
- A: Administrator
- B: Data Manager
- C: Content Creator
- D: Analyst
Question 5
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A: Many-to-Many Relationship
- B: One-to-One Relationship
- C: Population
- D: One-to-Many Relationship
Question 6
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
✑ Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
✑ Payments.csv will be encrypted.
✑ Payments.csv will contain data from the previous week.
✑ Late payment notices will be sent each Monday at noon.
✑ They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A: File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B: Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C: File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D: File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Question 7
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A: Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- B: Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.
- C: Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.
- D: Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
Question 8
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
- Number of Sends
- Delivery Rate
- Overall Bounce Rate
- Block Bounce Rate
- Open Rate
- Click Rate
- Complaint Rate
- Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A: Campaign Email Tracking Report
- B: Account Send Summary Report
- C: Email Send Report
- D: Email Performance Over Time Report
Question 9
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
✑ The data extension will hold each contact's response as well as the time stamp of the click.
✑ The contact will receive an email two days after the click event.
✑ Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A: Leverage the Decision Split and create a Custom Activity.
- B: Use a landing page to record the click and trigger an email.
- C: Leverage the Engagement Split and the Update Contact Activity.
- D: Use a landing page to record the click in the data extension.
Question 10
Which three statements are correct about Data Designer? (Choose three.)
- A: Each attribute group contains one data extension, and each data extension can include up to 50 attributes.
- B: Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C: Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.
- D: Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes.
- E: Data extensions should be linked directly to the contact record prior to being linked to different data extensions.
Question 11
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A: Each customer's region code and the manager's name and email address for each region code.
- B: Name and email address for each regional store manager stored on a lookup table.
- C: Regional store manager's name and email address for each customer.
- D: Region code, regional store manager's name, and email address for each customer.
Question 12
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A: Guide Template Language
- B: Substitution Strings
- C: Dynamic Content Areas
- D: Personalization Strings
Question 13
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A: Number
- B: Text (15)
- C: Decimal (15,2)
- D: Decimal (15,0)
Question 14
Which two statements are accurate regarding segmentation options in Marketing Cloud? (Choose two.)
- A: A data extension can be updated using a query activity
- B: A filtered data extension can be populated with a filter activity
- C: A data filter can be automated with a filter activity
- D: A random data extension can be updated with a filter activity
Question 15
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A: Configure link wrapping to redirect to the business unit's subdomain
- B: Configure custom Reply Mail Management for the business unit's subdomain
- C: Delegate a specific subdomain to the Marketing Cloud name servers
- D: Route the domain through an IP address unique to the business unit
Question 16
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A: Re-entry after time
- B: Re-entry only after exiting
- C: Re-entry anytime
- D: No re-entry
Question 17
An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.
How should the Consultant configure the IT employee's account?
- A: Administrator role, with all Content and Subscriber permissions disabled
- B: Marketing Cloud Security Administrator role with account-wide access
- C: Data Manager role with access to only the Parent Business Unit
- D: Custom role with limited Administrator permissions enabled
Question 18
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)
- A: Next keyword was not specified on the outbound message.
- B: Response contained ג€stopג€ in the message content.
- C: Responses are not sent within 24 hours of the outbound message.
- D: Responses are sent after the 60 minute conversation window.
Question 19
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
- A: How will Marketing Cloud and the database synchronize?
- B: What will be used as Subscriber Key?
- C: Will the company need a custom preference center?
- D: What publication lists will be used?
- E: Will new users have a "Customer ID"?
Question 20
Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)
- A: An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
- B: Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
- C: DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
- D: Salesforce Data Entry event with filter criteria on Contact Object where 'Date of Birthday equal to Today'
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