What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
ADo everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
BSet up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
CAutomate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
DEnsure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
AIn the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
BUsing RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
CIn Program, you can use the Test tab because it will display any issues with links according to a campaign.
DYou should test all links manually.
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is
FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A$CONTACTS.FNAME
B#FNAME. CONTACTS
C$ {CONTACTS.FNAME}
DFNAME ($CONTACTS)
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
Aproducts that were purchased
Bproducts added to a shopping cart, where no additional event takes place
Cproducts that were browsed/viewed, where no additional event takes place
Dsearch strings entered into a website more than twice
Epages that were marked as favorite
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
AA hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
BA hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
CA hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
DA hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that
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You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
AData Switch
BEntry Tracking Variable
CTimer Event
DStage Gate
EConditional Branchlet
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
AIn the field mapper screen, select the "Columns Already Included" check box.
BReplace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
CIn the import configuration, select the "First line contains column names" check box.
DYou must delete the first row of the file before performing the import. Your file must contain actual data only.
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
ANavigate to the Workbook and click the EMD button.
BNavigate to the Version Test screen and click the Workbook button.
CNavigate to the Workbook and click the Version Test button.
DNavigate to the Workbook and click the Validate button.
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
AIn Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
BIn the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
CIn the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
DIn the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the
In which two situations should you republish a program after making a change or correction? (Choose two.)
AYou add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
BYou modify one of the conditions in a filter being used in the program.
CYou move a target timer from its original place before one event to after that event.
DYou change the properties of one campaign in the program to launch another one with a different subject line and new creative.
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
ACreate the two separate exports and ensure they both have the Sent value in them.
BCreate the two separate exports and use the Sent value for one export and the SentX value for the second export.
CGo back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
DGo back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
AEnsure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
BMap a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
CMap the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
DMap a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
EEncourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
APET_ID_
BEMAIL_ADDRESS_
CCUSTOMER_ID_
DADDRESS_
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."
How should you correct this error?
AOpen each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
BYou did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
CThe MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
DThe HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
AImport a private encryption key the customer created to be used when the export runs.
BImport a public encryption key the customer created to be used when the export runs.
CCreate new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
DCreate a Responsys security key in the Account Administration screen. Import this key when creating the export.
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
AUse the Campaign Search feature.
BUse the Manage Campaign screen.
CUse the Campaign Debugger tool.
DLook in each folder until you find the campaign.
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
AThe Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
BThe Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
CTo install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
DThe Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public
You need to comment your RPL code so that it doesn’t get generated in the source HTML for a campaign.
A <!-- and -->
B<#-- and -->
C<comment> and </comment>
D<<-- !~ -->
In RPL, how do you reference a value in a data source?
Adata_source.field_name
Bfieldname
Cproject_name.field_name
Ddata_source_alias.filed_name_alias
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
ACreate a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
BIn Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
CAn export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
DAn Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
AYou must purchase Premium tracking in order to support link tracking in Responsys.
BYou must select a Responsys link table with the link names and URLs to be used in the SMS message.
CIn the SMS campaign message designer, enable conversion tracking.
DYou must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
EIn the SMS campaign message designer, you must enable link tracking for the campaign.
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
ADiscuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
BCreate an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
CCreate an Import Supplemental Table job in Responsys for this file.
DCreate an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
AYou only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
BYou can only modify profile lists used for mobile campaigns through Connect uploads.
CYou can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
DAll the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Which coding practice should you use when coding responsive design email messages?
AKeep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
BUse background images freely; they will just not display if not supported on some platforms.
CCreate separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
DInclude styling code inline between the <HEAD> tags within HTML elements instead of in external files.
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with
Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
ABecause the final purchase was made by a visit directly to the webpage, the purchase is considered a web transaction and no email attribution is registered.
BThe purchase transaction is attributed to the first campaign that the recipient opened and clicked.
CThe purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
DThe purchase transaction is attributed to both email campaigns.
