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Video Advertising by Google - Page 1 | ExamCademy

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Which of the following is a tip for optimizing a TrueView video ad campaign?

A Remove all but one targeting group from the campaign.
B Add exclusions to the campaign or targeting group.
C All of the listed answers are incorrect.
D Increase each target group’s bid by 100%.

What is an example of a managed placement for a TrueView in-stream ad?

A A website on the Google Display Network (GDN).
B All of the listed answers are correct.
C A YouTube channel.
D YouTube watch page.

What does average view frequency measure?

A Average number of channel views.
B Average number of times someone has viewed a video ad.
C Average view-through rate (VTR) for the video.
D All of the listed answers are incorrect.

What are the targeting options for mastheads?

A Topics, remarketing and interests.
B Topics and remarketing.
C Interests and remarketing.
D Visitors to the YouTube homepage in a targeted country.

To run a TrueView video ad, the video must be uploaded to:

A an advertiser’s website.
B YouTube, with the privacy settings changed to "Private."
C any video hosting site.
D YouTube, with the privacy settings changed to "Public" or "Unlisted."

Which of the following is true when creating a targeting group for an AdWords for video campaign?

A You can see estimates for views and average cost-per-view (CPV) values.
B All of the listed answers are correct.
C You can enable targeting groups for certain ads.
D You can customize bids per TrueView ad format.

An advertiser is charged for a TrueView in-display ad when a viewer:

A watches the entire ad.
B watches a TrueView in-stream ad after watching an in-display ad.
C chooses to watch the ad by clicking a thumbnail.
D shares the ad.

_______ is used for AdWords for video campaigns.

A Cost-per-click (CPC) bidding
B Cost-per-acquisition (CPA) bidding
C Cost-per-thousand-impressions (CPM) bidding
D Cost-per-view (CPV) bidding

What do earned actions measure?

A Comments and likes.
B Earned views, earned comments and earned likes
C Visits on the website.
D Ad views.

Why is average view frequency important to measure?

A All of the listed answers are incorrect.
B You can see the number of conversions the ad received.
C You can understand how often a single user sees your ad
D You can see how engaged a viewer is with your ad

Where would a call-to-action (CTA) overlay show?

A All of the listed answers are correct.
B Videos on your channel.
C Embedded videos.
D On TrueView in-display ads.

With YouTube Analytics, you can track metrics on:

A cost-per-channel visit.
B playback locations.
C YouTube session length.
D TrueView ad skip rates.

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

A 0.2
B 0.11
C 0.02
D 0.09

___________ ads can show on YouTube search results before theyre approved, but cant run on the Search Network and Display Network until fully reviewed and approved.

A Disapproved
B Paused
C Approved
D Eligible

In which TrueView format(s) can an advertiser use a companion banner?

A In-stream and in-display.
B In-stream.
C All of the listed answers are incorrect.
D In-display.

A click on a companion banner:

A can direct to an external URL.
B can direct to a YouTube channel.
C All of the listed answers are correct.
D is free of charge.

Which ad rotation option cannot be used for AdWords for video campaigns?

A Rotate evenly.
B Optimize for views.
C Optimize for conversions.
D Optimize for clicks.

On average, how long does it take for a video ad to get approved?

A 1 business day.
B Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).
C 2 hours.
D 10 business days.

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

A Quartiles only.
B View-through rate (VTR) only.
C View-through rate (VTR) and quartiles.
D Quartiles and website clicks.

Average video view duration metrics are accessible through:

A The YouTube Channel watch page.
B The YouTube analytics audience retention tab.
C AdWords reports and uploads tab.
D AdWords campaign tab.

With TrueView in-display ads, advertisers can target:

A The Google Display Network (GDN).
B All of the listed answers are incorrect.
C YouTube.
D YouTube and the Google Display Network (GDN).

What does linking an AdWords account to a YouTube account allow an advertiser to do?

A Access additional video reporting metrics.
B All of the listed answers are correct.
C Create a remarketing list.
D Create call-to-action (CTA) overlays.

What is masthead billing based on?

A A flat fee.
B Impressions and clicks.
C Clicks.
D Impressions.

With TrueView in-stream ads, an advertiser pays:

A only when the viewer clicks the video.
B when the viewer watches at least 30 seconds of the video or completes it.
C when the viewer watches five seconds of the video.
D on a cost-per-thousand-impressions (CPM) basis.