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Shopping Advertising by Google - Page 1 | ExamCademy

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Question 1

Question 2

Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

A Submit '1' as the 'mpn' attribute
B Put 'false' in the 'identifier exists' attribute
C Put 'unavailable' in the 'gtin' attribute
D Submit a randomly generated number in the 'gtin' attribute

Question 3

Product Listing Ads can be targeted to:

A Only countries where Google.co.uk/shopping is available
B North America
C only Select countries, listed in Google Merchant Center and AdWords Help Centres
D All countries where AdWords is available

Question 4

Which is a reason why Annie’s Google Merchant Center account would get suspended?

A She is only selling used products
B Her website doesn’t have a mobile version
C Her landing pages lead to error messages or non-existent pages
D She’s only been updating her data feeds every 10 days

Question 5

How are product groups used in Shopping campaigns?

A To bundle items sold as a package, like a camera and tripod stand
B To bid on organized inventory in an ad group
C To organize products within a data feed
D To create a list of keywords used to target Product Listing Ads to shoppers

Question 6

Suzie owns clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

A ‘gtin’ Only
B ‘mpn’ and ‘gtin’
C ‘gtin’ and ‘brand’
D ‘brand’ Only

Question 7

You’re currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

A Understand which creatives perform best in the "Ads" tab
B Segment performance by various shopping views in the "Dimensions" tab
C See query-level product performance in the "Keywords" tab
D Check impressions for each product in Merchant Center

Question 8

Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

A Include the word "antique" in the titles of all products
B Leave all unique product identifiers blank
C Use the exemption attribute ‘identifier exists’
D Add ‘unique’ to the ‘brand’ attribute

Question 9

How should Chris estimate how a different bid amount would impact his shop’s online traffic?

A Check the "Diagnostics" tab in Google Merchant Center
B Use the Bid Simulator tool
C Review the benchmark cost per click (CPC) information in AdWords
D Download campaign performance data

Question 10

You should use multiple ad groups when you want to:

A Set a different priority on bidding within the same Shopping campaign
B Use a different bid modifier for products in the same Shopping campaign
C Link products from a different Merchant Center account
D Target a different country within the same Shopping campaign

Question 11

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

A The availability for the products are listed as ‘out of stock’
B A ‘sale price’ attribute is blank
C The delivery rates for the products were updated to £0.00
D The landing page price is different from the feed price

Question 12

How can Helen provide free delivery for a small group of promotional products?

A Set the default delivery for all products to a flat rate of £0.00
B Add "Free delivery" to the Shopping campaign promotional text
C Remove all delivery options from the Google Merchant Center account
D Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

Question 13

Vivian owns an art supply shop and traffic for her "painting" product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

A Subdivide the product group and move budget allocation to the best performing products
B Add promotional text that says "Best selling" to the ad group
C Increase the maximum cost-per-click (max. CPC) bid for all products
D Update the inventory by removing certain products

Question 14

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

A Add negative keywords to the product group
B Add a promotional message to his ads
C Increase the campaign’s daily budget
D Increase bids on products groups

Question 15

Shopping campaigns use:

A Ads promoting local and nearby services
B A combination of text ads and Product Listing Ads formats
C Product Listing Ads created from product data in Google Merchant Center
D Keyword-targeted rich media ads

Question 16

Campaign priority should be used when:

A You have multiple sales to promote within the same campaign
B You have multiple campaigns advertising the same products
C You want to lower the bid for a product group
D You want to separate your inventory by brand

Question 17

What’s the best way to indicate in a feed that a product is on sale for a limited time?

A Update the description of that specific item
B Include "SALE" in the title of the item
C Upload the same item twice, once with a lower price
D Use the ‘sale price’ attribute

Question 18

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

A Combine reporting on all data feeds across domains
B Share products between accounts
C Manage multiple domains with a single sign in
D Access multiple AdWords accounts

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Product groups are eligible for the bid simulator:

A Once a Budget cap has been reached for a product group
B Once the average cost-per-click (avg.CPC) is close to the maximum cost-per-click (max.CPC)
C Any time after a product group is created in a shopping campaign
D When product listing ads have been included in enough auctions or accrued enough impressions