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There are three components of Quality score. Which of the following is NOT a component of Quality score?

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks.
The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for
Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron
Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?

You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the
Google Network?

Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually.
What's the best way for Jerry to edit the entire destination domain for his company?

Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

If you open your Google AdWords account and want to see instant insights into your account's

Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on
Tuesdays and Wednesdays. Is this possible?

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well.
Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?

Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like
Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?

Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

You are creating a new Google AdWords campaign for your company. What is the default setting for new
Google AdWords campaigns in regard to search sites and content network sites?

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?

You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?