Is this exam completely free?

ExamCademy offers a free preview for every exam, covering around 20% of the total questions. Full access to all questions is available for free by signing up for an account. Optional supporters unlock AstroTutor (AI tutor) and advanced study modes.

Can I practice IT certification exams from Microsoft, AWS, or CompTIA?

Yes! ExamCademy supports a wide range of IT certification exams including Microsoft Azure, AWS Cloud Practitioner, and CompTIA A+ and Security+.

How accurate are the mock exams?

Our practice questions are community-created and moderator-reviewed to align with realistic exam objectives, style, and difficulty.

Mobile Advertising by Google - Page 1 | ExamCademy

Mode Selection

Sort:

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

That's the end of the Preview

Create a free account to unlock all questions for this exam.

Log In / Sign Up

Page 1 of 4 • Questions 1-25 of 84

1 2 3 4

→

Know a question that should be here? Contribute to this exam

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

A the Android mobile app and m.youtube.com
B both the iOS and Android mobile apps
C the Android native mobile app, the iOS app, and m.youtube.com
D reserve in-stream ads

To find the right mobile bid, you would calculate:

A mobile conversion rate / desktop conversion rate) x 100
B (desktop conversion rate/ mobile conversion rate) – 1
C (mobile conversion rate / desktop conversion rate) + 1
D (mobile conversion rate / desktop conversion rate) – 1

The Mobile App Analytics Behavior reports give you data about:

A The detailed ways users of your app interact with other users of your app
B The detailed ways users interact with your app
C How many people have downloaded your app through a referral from a friend
D In-app user satisfaction ratings

Automatic bidding is ideal for advertisers who:

A Want to set their own bids for individual keywords
B Want to save time managing bids based on hundreds of signals
C Don’t want to spend a lot of time managing keywords
D Want to set their own bids for individual ad groups

When you use a flexible bid strategy, it will automatically optimize your bids based on:

A Your search terms data
B Your remarketing list
C Your Quality Score
D Your performance KPI (Key Performance Indicator)

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

A False
B True

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

A Target return on ad spend (ROAS)
B Target outranking share
C Target search page location
D Target cost-per-acquisition (CPA)

You can use a mobile specific display URL to:

A Show consumers that you are a large brand
B Differentiate yourself from other advertisers
C Effectively track conversions to your desktop site
D Indicate that you have a mobile-friendly landing page

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

A Keyword planner
B Sitelinks
C App extensions
D Conversion tracking

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

A half-an-hour
B two hours
C one hour

Which of the following is NOT true about an app URL scheme?

A The scheme is a part of the link that identifies which app to open
B Schemes are automatically set up when you create your app
C Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
D You can use "http" or a custom scheme that can start with the app or website name

Which is a benefit of using server-to-server app conversion tracking over an SDK?

A If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
B Server-to-server connections are easier to set up than code-less conversion tracking
C Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
D Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

What is the most common way for advertisers to monetize their app?

A Ad buys Driving traffic to their mobile website to complete purchase
B In-app purchases
C Charging for app downloads from the Apple iTunes or Google Play store

Where can app ads run?

A Only on Admob
B Only on the Google Play store
C Within other apps, also known as in-app
D Across Display, Search, and YouTube

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

A True
B False

App remarketing allows you to target people who:

A Have used your app before
B Have searched for apps
C Have searched for your app similar to yours
D Have never used your app before

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

A The AdWords mobile site and YouTube app
B The YouTube mobile site and the YouTube app
C Video Search on Google The
D YouTube mobile site and Google Play App