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Display Advertising by Google - Page 1 | ExamCademy

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Question 1

Question 2

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A 30 days
B 60 days
C 24 hours
D 7 days

Question 3

Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

A Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
C Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
D Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his

Question 4

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A If you want to be included in Google Content Network, you must use cost-per-click bidding.
B If you are creating a display ad, you must use cost-per-click bidding.
C If you want to include video overlays ads, you must use cost-per-click bidding.
D If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Question 5

recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

A The contextual targeting allows the business owner to target specific languages.
B The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
C The contextual targeting allows the business owner to target specific demographics.
D The contextual targeting allows the business owner to insert ads into a series of related We bsites.

Question 6

Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A Overlay video ad
B In-stream video ad
C Click-to-play video ad
D Video placement ad

Question 7

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A Use the Google Content Network for niche placements.
B Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
C Use Google AdWords for search marketing.
D Use Google AdWords with hundreds of comic-book based keywords.

Question 8

You are managing a Google AdWords campaign for a company. You launch a new display conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A Increase bidding for successful sites.
B Verify that your conversion code is set up correctly.
C Evaluate performance of campaign regularly.
D Check the ad creative and the landing page to make sure they are well matched.

Question 9

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
B Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
D Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Question 10

Consider the image shown below:

Question Image

What will happen if you click on the "history of soccer" link in the image?

A You'll be taken to the first page with the keyword "history of soccer" in the Google search results.
B Another line will branch out from "soccer" with related links to the "history of soccer" link.
C The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
D Google AdWords will display ads related to the "history of soccer" for this keyword.

Question 11

In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content

A Cost-per-acquisition bidding
B Cost-per-month bidding
C Cost-per-click bidding
D Cost-per-thousand bidding

Question 12

Which of the following is a Google property where display ads are eligible to appear?

A MSN
B YouTube
C Wonder wheel
D Yahoo

Question 13

Which of the following is one of the reserved media placements available on YouTube?

A Play rate
B Partner Watch Pages
C Display ad builder
D AdWords Auction

Question 14

Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?

A Ad groups
B Campaign
C Statistics
D Status

Question 15

Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

A CPA bidding
B CPM bidding
C Manual CPC bidding
D Automatic CPC bidding

Question 16

Which of the following tools will you use to identify potential ad group themes for your display campaigns?

A Google analytics
B Google trends
C Wonder wheel
D Display ad builder

Question 17

Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?

A AdWords Display ad builder
B AdWords conversion tracking
C Wonder wheel
D Google analytics

Question 18

What is the size of the expanded background image required for expandable click-to-play
YouTube Video Ad?

A 300x35
B 50x50
C 950x500
D 300x225

Question 19

Which of the following is NOT an Ad format available through self-managed AdWords accounts?

A Display Ads
B Mobile Ads
C Image Ads
D Text Ads

Question 20

Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A Keyword targeting
B Contextual targeting
C Remarketing
D Internet category marketing

Question 21

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A Clicks
B Average CPM
C Average CPC
D Click Through Rate (CTR)

Question 22

Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service.
Which one of the following targeting options would be the best for Carl?

A Carl should target France, write the ad in French, and allow Google to translate the ad.
B Carl should target the country of France and target the language of English.
C Carl should target the country of France and display his ad in English.
D Carl should target either France or display his ad in English - he cannot do both.

Question 23

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to
Ronnie?

A Cost per click
B Cost per acquisition
C Cost per conversion
D Cost per 1,000 impression

Question 24

You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

A You can create a report for YouTube ads through DART for Publishers.
B You can create a report for YouTube ads through the YouTube ads placement feature.
C You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
D You can not create a report specific to YouTube ads.

Question 25

Examine the image below: