QuestionQ4

Workspace

A bank client wants to understand how its mobile website is used by geographical region. The analytics team has been tasked with creating segments to provide this data.

Why would the analytics team choose to use segment stacking in the Segment Builder?

  • A It breaks a consolidated segment down into multiple granular segments.
  • B It provides the ability to consolidate more granular segments into one combined segment.
  • C It bypasses the limit on the number of segments per report.
Explanation

Segment stacking combines existing, more granular segments into a single compound segment. Adobe documents this as a way to combine reusable segments, such as a state segment and a device-type segment, to produce the combined audience without creating a separate segment for every combination.

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